New stores for iconic French perfumer
L’Artisan Parfumeur’s fragrances have remained true to their origins for over 40 years, but the company has recently updated its brands, product lines and Parisian boutiques.
Triplar was chosen to support the brand in refitting five shops in Paris, alongside five concessions that included Paris’s Printemps Haussmann retailer and Galarie Lafayette in Nice, Marseille and Cannes.
Triplar coordinated the refits with local Parisian architects Househam Henderson and their interior fit-out contractor AMT+.
Triplar provided L’Artisan with bespoke furniture for each shop, encompassing classic ornamental cornices detailed in the joinery work. White Carrara marble was chosen to provide a contrasting material and natural copper was used as a detail for logos that were wall mounted, recessed into the new oak herringbone floor and added to handrails and door handles.
In addition, the stores had botanical miniature gardens installed. One version used a mobile freestanding unit, while another was built into the furniture. The gardens provided a connection between a modern facelift and L’Artisan’s founding philosophy of using natural materials and alchemy as the building blocks of its fragrances.
The first completed Paris store was on the high street location of Boulevard St German, followed by a store around the corner at Boulevard Raspail, then the best performing boutique in Le Marais and finally a shop on Rue de Vignon.Back to News