This year has seen us start working with the amazing Charlotte Tilbury — a brand as impressive as the woman behind it.

Since the launch of the brand in 2013, Charlotte Tilbury products have been awarded 197 awards, and boast offices in London, New York, and Hong Kong, two standalone London stores, five in the Middle East as well as hundreds of concessions worldwide. Despite almost doubling staff and revenues Charlotte Tilbury has actually been marked out as a future unicorn).

Here at Triplar we were tasked with creating the star fixture for the best-selling ‘Magic Cream’, a product twenty years in the making designed to transform and nourish skin. The fixture will be installed in twenty-five locations worldwide this December, but far from appearing overnight, work on the stars started in Spring, and the project has been a big learning curve for Triplar.

Featuring an infinity mirror produced in the UK rose gold varnish from France, beautiful polished steel from Italy and motors from China (the central display cream will undergo one rotation per minute), the installation is a feat of both design and diplomacy. The challenges of working with such varying material have required a succession of prototypes and ongoing modifications to ensure the final product will be flawless enough even for Charlotte.

Since the beginning of her career, Charlotte Tilbury, Makeup Artist to the Stars, has been known for amazing Goddess skin. Her now best-selling, award-winning, world-famous Charlotte’s Magic Cream has been the go-to cream of celebrities, models, actresses, makeup artists, editors, influencers and men and women of all ages, since they could get their hands on it. Charlotte’s Magic Cream is a uniquely magical blend of oils + actives…a ‘magic 8’ of skin-savior ingredients. This powerful, unique combination of both oils and actives means that the effects are immediate. The cream is instantly hydrating, soothing and gentle just like a beautifying comfort blanket for the ultimate, magical Goddess skin.

As Charlotte Tilbury’s Global Store Design Team said:

“We needed an in-store display that would sufficiently communicate this — a star for a star! We’re really impressed with how Triplar have worked Charlotte’s vision through to a functional and striking end product, and the communication and flexibility from the team was great throughout the entire process”

With installations currently planned for the USA, Middle East, Asia, UK, and Ireland, Charlotte Tilbury is hoping to increase the number from twenty-five to fifty in the near future. We are excited for this and any other future collaborations that will come our way! It’s been a pleasure to work with such a dynamic and passionate team, and we hope the installation will do justice to this much-loved product.

Challenges can come in all shapes and sizes in retail display, but the opportunity to play an integral part in the development of Europe’s largest factory store is one of the biggest and most rewarding Triplar’s team has faced.

Nike’s high-profile La Roca BIG BOX store in Barcelona opened at the end of May 2018. It boasts a sales area of 1,600m² and overall store footprint of over 2,600m².

Triplar project managers worked closely with Nike’s specialist in-house construction, brand, visual merchandising, store design, environmental graphic design and integrated technology teams to   develop several new premium fixtures. These were intended to not only elevate the environment of the store and enhance the consumer journey, but also literally elevate the furniture – making the most of the store’s height.

Heading up the design elements of this project was Oliver Leigh, Store Development Director.

“We created a concept that intended to capture both the Nike brand and the spirit of Barcelona in one space, thus giving our consumers an elevated retail experience.

Triplar partnered with us very early on in the design process to develop and value engineer new elements unique to the store.  We are very thankful for their dedication, professionalism and patience during the project.”

In addition to the 30 newly developed fixtures, which were each prototyped and developed over a period of eight months prior to fit-out, the level of involvement from all suppliers was far more extensive and challenging than a normal factory store. Triplar alone delivered 60 tonnes of material, spent 325 man-hours on site during installation whilst embracing Nike’s sustainability policy by diverting waste from landfill with the use of existing fixtures within the new refit.

Manos Kotsifakis, Construction Director for NFS & CFS within Nike, congratulated Triplar on their proactive and professional involvement after visiting the store for the grand opening;

“Nike La Roca was an incredibly exciting and challenging project. Triplar offered great support during the project, from the prototyping and development stages through to fantastic delivery on-site. We are all very pleased with the outcome.”

The essence that makes up Penhaligon’s are their 130-year-old history and their stories, which make them a quintessential British institution providing their customers a truly unique experience.  Penhaligon’s quickly became a favourite of the aristocracy upon establishment in 1870 and continues to attract high profile attention to this day.

One new addition to their history is the remodel of their longest standing boutique in the Mayfair district of London. This listed building nestled on 20A Brook Street stands out like no other on the block being the only single story building, which houses retail space including a truly one of a kind glass domed top.  In addition to this, it is located just across the street from a previous residence of Jimi Hendrix who lived there in 1968.

Penhaligon’s chose Triplar, who now has a 2 year relationship, to provide the furniture along with Desert Oak to complete the shopfit. Triplar worked alongside Penhaligon’s and Desert Oak, who are known for their vast experience in refurbishing listed buildings in London, cooperated over a 4 week period to bring another unique chapter to the Penhaligon’s story.

The store which housed the previous eclectic, dark in tone and conservative in nature concept was transformed into a bright, inviting and modern retail space.  This resulted in the brand keeping its traditions while providing their staff and customers a more refined and innovative space, which included their digital profiling station on a 55inch touch screen television.

Triplar project manager Jason Castleberry said: “Penhaligon’s is one of the most interesting, challenging and rewarding brands I’ve ever worked with. They allow us to produce from a luxurious material palette, focus on a high attention to detail and maintain a very high level of quality. On the other hand, they are more than realistic on what can be done due to material and technological limitations. This allows their vendors to continually push above and beyond expectations while knowing that if they really do try their best as being a brand guardian there will be success to celebrate.”