Levi calls on Triplar to deliver new store concept trial

Levi calls on Triplar to deliver new store concept trial

The display team has been involved in the development of Levi’s new factory store concept.

Triplar recently completed a trial store for the brand in Serravalle, Italy. It is one of four stores being trialled globally, with three further outlets in in the US, Korea and Japan. The new store concept is an entirely new direction for the brand.

The concept makes heavy use of several core materials, including Oak, Douglas Fir, MDF, hot and cold Rolled Steel and plumbing parts. It also incorporates large scale fabric and wallpaper graphics.

Working in conjunction with an Italian partner to complete the furniture and fitting elements for the store, Triplar installed the fit-out in just three days during October – ensuring the concept was delivered as envisaged by Levi’s.

Following this exciting project Triplar is looking forward to continuing its relationship with Levi’s in 2014.

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